Alumni discount programs are designed to be "top of funnel" in the engagement process. Meaning, they appeal to the broadest range of alumni. (That's because all your alumni are consumers, and compelling discounts are more relevant and can an attract more alumni than any other benefit.)
But not all alumni discount programs have the same impact.
In fact, some can be downright detrimental to your engagement efforts, and even damage your organization’s credibility.
Discount programs can only work when certain criteria are met. Whether you build your own program, or find a specialized vendor, you'll learn the "secret sauce" of successful discount programs.
You'll also learn the underlying reasons why the good programs are delivering powerful engagement results for higher education and corporate alumni programs nationwide.